

HIGH PERFORMING WOMEN OVER 40 HAVE BEEN MISDIAGNOSED BY EVERY PLAN THEY'VE TRIED
You've been told the answer is more. 5-6 days a week in the gym. Cutting carbs, training through the exhaustion because effort has solved every other problem in your life. And your body still didn't change. Here's what nobody looked at: whether your nutrition was ever accurate enough for the load you carry, and whether a nervous system stuck in survival mode was ever going to let go of fat in the first place.
This is for you if you want to...
Finally Lose the Last 10-20lbs. You're not starting from scratch. You've been within the same few pounds for years. Those last pounds don't respond to more effort. They respond to accuracy. Guessing doesn't work anymore.
Eat without needing willpower on the weekend. Precise Monday through Thursday, then Friday hits. You'll learn how to make Sunday look like Tuesday without white-knuckling it.
Get your nervous system out of survival mode. Years of carrying everything have left it stuck in fight-or-flight — showing up as the 3pm crash, the 2am wake-up, and soreness that never clears. When it finally settles, your sleep, your recovery, and your training all start working for you.
Know exactly what to do when you feel yourself about to fall off. Not after. Before. That moment is where every plan you've tried has quietly ended.
2 Hours Daily. For Just 2 days. Only $7.
if they can do it. You can too!
1 Hour Daily.
For Just 2 days. Only $7.
if they can do it. You can too!
DAY 1 - September 8th: Why Your Effort Hasn't Changed Your Body
Discover why training harder stopped working after 40 — and the two things every plan you've tried left out.
You'll learn what's actually happening in a body that's been running on stress for years, why it holds fat and burns muscle no matter how hard you train, and how to spot the exact moments each week where your nutrition quietly falls apart. By the end of Day 1 you'll be able to name the specific pattern that's been ending your progress, instead of blaming yourself for it again.
BONUS: The Fillable Pattern Map — complete it after Day 1 to capture your own trigger, your automatic response, and the moment your week turns. Bring it to Day 2 and we'll build your plan around it live.
DAY 2 - September 9th: How to Build the System
That Keeps Working
This is where you see what it looks like on the other side. You'll meet women who carry the same load you do — running teams, raising kids, caring for parents — who are now leaner, stronger, and no longer negotiating with themselves every Friday night.
You'll see exactly how the fat comes off while the muscle stays on, how nutrition gets built around your real week instead of an ideal one, and how a hard week costs you a few days instead of another six months. This is the difference between a plan that works when everything goes right and one that keeps going when it doesn't.
2 Hours Daily. For Just 2 days. Only $7.
if they can do it. You can too!
2 Hours Daily.
For Just 2 days. Only $7.
if they can do it. You can too!
DAY 1 - September 8th: Why Your Effort Hasn't Changed Your Body
Discover why training harder stopped working after 40 — and the two things every plan you've tried left out.
You'll learn what's actually happening in a body that's been running on stress for years, why it holds fat and burns muscle no matter how hard you train, and how to spot the exact moments each week where your nutrition quietly falls apart.
By the end of Day 1 you'll be able to name the specific pattern that's been ending your progress, instead of blaming yourself for it again.
DAY 2 September 9th: How to Build the System That Keeps Working
This is where you see what it looks like on the other side. You'll meet women who carry the same load you do — running teams, raising kids, caring for parents — who are now leaner, stronger, and no longer negotiating with themselves every Friday night.
You'll see exactly how the fat comes off while the muscle stays on, how nutrition gets built around your real week instead of an ideal one, and how a hard week costs you a few days instead of another six months. This is the difference between a plan that works when everything goes right and one that keeps going when it doesn't.






On the rare occasion that you show up for both days and don't walk away knowing exactly why your body has been holding on to fat and what to change to move the last 10 to 20 pounds — just email us within the first two days of the workshop for a full refund, no questions asked.
I'm a certified fitness, nutrition, and behavior coach, and the founder of Power Up Coaching.
But this was never really about me.
For years, I've worked with workaholic Latinas who were doing everything "right" — showing up, trying hard, sacrificing the foods they love — and still watching the scale get stuck while their curves disappeared.
Not because they lacked discipline. These are women who run careers, families, entire households. They had plenty of discipline.
What they never had was someone who taught them how this actually works — how to lose fat and build curves without giving up their culture, without endless cardio, without starting over every single Monday.
So that's what I built my coaching around. And what happens next is the part I'll never get tired of watching:
A woman who hadn't felt good in a photo in years starts standing a little taller.
The one who "tried everything" finally sees her body change — and realizes she was never the problem.
The busy mom who thought she didn't have time builds a plan that fits her real life — and gets her confidence back in the process.
Through my coaching, I've helped 1000+ women:
Lose the fat without losing their curves
Build real strength that shows in how they carry themselves
Keep eating the Hispanic foods they grew up on
And finally become women who follow through — for life, not just for summer
That's what this event is really about. Not another diet. A transformation you actually keep.
Join me for [Carbs for Curves Live] and let me show you what these women already know — that you can build the body you want without giving up the life, or the food, you love.
— Eddie Soto

I'm a certified fitness, nutrition, and behavior coach, and the founder of Power Up Coaching.
But this was never really about me.
For years, I've worked with workaholic Latinas who were doing everything "right" — showing up, trying hard, sacrificing the foods they love — and still watching the scale get stuck while their curves disappeared.
Not because they lacked discipline. These are women who run careers, families, entire households. They had plenty of discipline.
What they never had was someone who taught them how this actually works — how to lose fat and build curves without giving up their culture, without endless cardio, without starting over every single Monday.
So that's what I built my coaching around. And what happens next is the part I'll never get tired of watching:
A woman who hadn't felt good in a photo in years starts standing a little taller.
The one who "tried everything" finally sees her body change — and realizes she was never the problem.
The busy mom who thought she didn't have time builds a plan that fits her real life — and gets her confidence back in the process.
Through my coaching, I've helped 1000+ women:
Lose the fat without losing their curves
Build real strength that shows in how they carry themselves
Keep eating the Hispanic foods they grew up on
And finally become women who follow through — for life, not just for summer
That's what this event is really about. Not another diet. A transformation you actually keep.
Join me for [Carbs for Curves Live] and let me show you what these women already know — that you can build the body you want without giving up the life, or the food, you love.
— Eddie Soto